Marketing Strategies; Entrepreneurship and Branding

Course Description

In this course, students are exposed to strategy, branding and entrepreneurship amongst other concepts of marketing improving their ability to make effective decisions, including assessing opportunities and developing strategies and implementation plans. This course helps students understand the value of a brand, and how to build, manage, and protect it. It also explores how digital and social media have created new opportunities and risks for brands. Through essentials of entrepreneurship they are exposed to the dynamics of an entrepreneur’s route; from the birth of ‘the idea,’ to generating funds and getting a grip in the market.