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This study aims to define the success of an undergraduate programme of textile design in Pakistan. The
art and design educational landscape in textiles currently prevailing in Pakistan has a long and complex
history with oscillating ideological trends between vernacular craft, commercial design and artistic
expression. The roots of these changing paradigms go deep into colonial history, Western influences,
trade and commerce, and a desire for sustenance of indigenous crafts. This sets the backdrop to study the textile design programme, keeping in mind the individual, industrial and aesthetic needs of the students enrolled in the programme at the School of Visual Arts and Design Beaconhouse National University (BNU), Lahore. Using Alvin Toffler’s ideas on the future of education as a conceptual framework and data collected by students, educators and employers using mixed methods, the study uses the conventions of grounded theory to investigate the notion of success of an academic programme. The findings aid in constructing key values of inter-disciplinary, social responsibility, thought leadership and a research-led, problem solving environment that could help students and the programme in becoming successful.